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Peterson Enhances Territory Coverage with New Sales Agencies

Peterson Manufacturing is pleased to welcome three new sales agency partners to its PM team: Bill Murray & Associates (BMA); Hirsig-Frazier Company; and John Rice of NorthPro. The new additions are all in place as of the first of this year, and represent a significant expansion of coverage in Peterson’s sales territories.

“These new partners bring larger staffs with decades of heavy duty channel expertise to our sales force,” said Steve Meagher, Peterson Vice President-Sales. “They replace a single agency that previously covered all of these territories. We’re confident that having these professionals will greatly enhance our territory management, customer service and prospecting.”

BMA is based in Birmingham and will cover eight southeastern states: Alabama, Florida, Georgia, Mississippi, N. Carolina, S. Carolina, Tennessee, and Virginia. With over 40 years’ experience, BMA has built a reputation for excellence in the automotive and heavy duty aftermarkets.

Dallas-based Hirsig-Frazier has been a leading full-service agency in the automotive and heavy duty markets since 1972 and will handle Peterson coverage in Arkansas, Louisiana, Oklahoma, and Texas.

John Rice was a popular Peterson sales manager for over 15 years. Now with the NorthPro agency, a long-time Peterson partner, John is a perfect match to work with the Peterson team. Kansas and Missouri were added to NorthPro’s territory when John joined the agency.

The new sales representatives are currently attending training sessions in their respective territories. They will be introduced to Peterson products, programs, and policies as well as the company’s 70+ year history as a U.S. manufacturer of the brightest, safest, quality safety lighting in the industry. Peterson will also host all the new agencies for more extensive training on its corporate campus in Grandview later this year.

“We look forward to the enhanced level of service these new partnerships will provide our customers,” said Meagher. “And the potential of reaching a growing number of prospective customers is equally exciting.”


Peterson Manufacturing Company is a world-leading innovator in the engineering and production of a complete line of vehicle safety lighting, custom wiring harnesses, and many other safety-related products. As an ISO 9001 certified company, Peterson Manufacturing is a key subsidiary of Peterson Corporation, nine highly specialized companies and nearly 1,000 associates working in global transportation-related industries. With headquarters in the greater Kansas City area, Peterson Manufacturing is a privately held company and has been in operation since 1945.

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